Search is one of the few acquisition channels open to crypto brands that mainstream ad platforms restrict — which is exactly why the SEO agency you pick matters. The field ranges from specialists who have ranked exchanges and protocols to generalists bolting “crypto” onto a template. This guide covers what to look for.
Key takeaways
- Ask for crypto-specific case studies with real ranking and traffic outcomes.
- Judge the link profile they build, not just the number of links.
- Technical SEO for dApps and JS-heavy sites is a distinct skill.
- Beware anyone promising guaranteed rankings or fixed timelines.
Relevant experience
Ranking a regulated exchange is not the same as ranking an e-commerce store. Ask for examples in your sub-niche — trading, DeFi, infrastructure, gaming — and the keywords and outcomes they actually moved.
Link quality over quantity
Editorial links from credible crypto and mainstream titles compound; bulk directory links age badly and can hurt. Ask to see representative placements from recent campaigns.
Technical depth
Many crypto sites are JavaScript-heavy or headless. Confirm the agency can handle rendering, indexation, site architecture and Core Web Vitals — not just content and links.
Red flags
Guaranteed #1 rankings, secret private blog networks, and refusal to name past clients or show live examples are all reasons to walk.
Shortlist two or three, ask each the same questions, and compare the specifics of what they have actually done.